Got Milk Essay Example for Free

Got Milk Essay Got Milk? Well, Austin Powers, Tracy McGrady, Serena Williams, Britney Spears, and even Elvis all do. But, do they know what they are selling in this Got Milk? Advertisements? The Got Milk? campaign was based on a milk deprivation strategy that reminded consumers how inconvenient it was to be without milk. The advertisement made milk a very popular drink because of its attractiveness not because of the nutrients and health issues. It has been believed by many that milk is needed to have a strong and healthy body, when actually milk can be extremely harmful and the nutrients needed for a good body can be found in many other sources. Statistics show that milk consumption is on the rise in the United States since the Got Milk? campaign was launched. In 1993, 58. 1 billion pounds of milk was consumed. It had risen to 59. 5 billion pounds by 2002, an increase of 1. 4 billion pounds (ERS, Animal Products Branch). Another factor causing the milk industry to grow is dairy farmers. They risk the collapse of their industry if the population does not consume enough milk. So, of course, the farmers are pushing us to drink not just one glass, but two and three glasses of milk a day. Their main priority is to make money by getting us to drink milk as much as possible, not to inform us that milk may not be all that healthy because we are not aware of the risks, we tip our glasses and drink up. Milk is not as nutritionally essential as it is portrayed, but rather it is harmful to our bodies. Heart disease is Americas number-one killer. The main causes of this disease have been believed to be such things as smoking, stress, and even lack of companionship. However, according to an article in Earth Island Journal, milk consumption is probably the number one cause of heart disease. By the time the average American turns fifty-two, he or she will have consumed in milk and dairy products the same amount of cholesterol contained in one million slices of bacon ( ?  °Milk: The Deadly Poison?  ±). Dairy products are the most instant source of saturated fat. Saturated fat increases cholesterol production in the liver. This leads to the formation of fatty deposits in the arteries which increase one s risk of heart attack and stroke (?  °The Case against Dairy?  ±). The high levels of saturated fat and cholesterol found in milk intensify your chances of bypass surgery, which would put a fifty-thousand dollar dent in your wallet. Another problem that is not well known, are the harsh chemicals, antibiotics and hormones that may be found in milk and dairy products. Most of America  dairy cows have leukemia virus and after they graze in fields with pesticides their milk contains a mixture of lethal chemicals (?  °Milk: The Deadly Poison?  ±). Equally as important are the hormones and antibiotics dairy farmers inject into their cows. One hormone, known as recombinant bovine growth hormone, or rBGH, is injected into many cows to increase milk production. There is evidence that rBGH assists the growth of tumors in lab animals and it stimulates another hormone closely connected with breast cancer (?  °The Case against Dairy?  ±). Also, farmers are permitted to give antibiotics to their cows to fight various diseases. Milk and dairy products contain traces of the antibiotic that are passed on to us. Exposure to such toxins breed strains of bacteria that are immune to even the strongest medicine (?  °The Case against Dairy?  ±). Most of us do not realize the number of people that are lactose intolerant. Worldwide estimates suggest that two-thirds of the population have trouble digesting milk because of lactose intolerance. According to Teacher Magazine, minorities may have difficulty digesting a sugar in milk known as lactose. An estimated ninety percent of Asian Americans, seventy percent of African Americans and Native Americans, fifty percent of Hispanics, and fifteen percent of Caucasians are lactose intolerant. Hand in hand with lactose intolerance are the proteins in milk that can lead to allergies. Dr. Attwood, an author of many well known parenting books, says ?  °. . . there are more than twenty-five proteins in milk that can lead to allergies. Approximately seven out of ten patients I see have allergies with symptoms ranging from recurrent ear infection, asthma, and various upper respiratory infections. In most cases the patient improves when taken off dairy products.?  ± (Attwood-2) Milk s main nutrient is calcium, but there are many other foods that can replace milk in order to attain that calcium. According to an article in Harvard Health Journal, many vegetables are good sources of calcium. A cup of frozen spinach actually contains just as much calcium as a glass of milk. There is also calcium fortification in such things as orange juice and even waffles. Fruits, whole grains, soy products, and nuts also are great sources of calcium. They supply it in a form that is easier for the body to absorb and use. If the foods mentioned above do not satisfy your tastes, calcium supplements are also available. They are free of saturated fat and added calories you would get from milk and dairy products. There is also a great variety of milks that each contain similar nutrients, yet vary in other aspects. These alternatives include whole milk, 1%, 2%, fat free, evaporated, flavored, Acidophilus Milk, UHT Milk, organic, lactaid, lacteeze, buttermilk, and homogenized. When dealing with children, people say that drinking organic milk not only minimizes their potential exposure to toxic chemicals located in regular milk, but it also creates a healthier world in general. Organic farming has much less negative impact on the environment, which involves cleaner water, healthier soil, and less dangerous chemicals in the world. Not only does this have a positive impact on people s bodies, it also contributes to the restoration of the environment in general. The saturated fat that is in milk and many other products is bad for most people, especially if you don t have some sort of workout plan. As for me I am told to drink milk to gain muscle, because it is the easiest protein for your body to take in. With all of the physical activities that I do being on the Penn State Football Team, I will have less of a risk of having heart problems than people who do not participate in physical activity. That is why it is very important to get the right amount of exercise in order to burn the excess calories from the saturated fat that is contained in regular milk. Even with all of the exercise in the world, there are still problems that can not be taken care of by the consumer. The only way to be sure that you are not going to have physical problems because of milk is to refrain from drinking regular, whole milk and to drink liquids that contain the healthier calcium and protein that milk in known for. If you are a milk drinker, I encourage you to take a long hard look at all the risks involved with consuming this product. It could prevent you from having heart disease or other ailments associated with milk. So next time you see an advertisement for ?  °Got Milk  ± as yourself, ?  °Got Something Else  ±

Case study of fostering team in nuneaton

Case study of fostering team in nuneaton The background to your involvement I am currently on placement with the fostering team in Nuneaton which has in excess of seventy five carers in and around the Nuneaton/Bedworth area. The fostering team consists of 4 full time social workers, whose role encompasses assessment work along with supervisory responsibility of foster carers in line with the Department for Children, Schools and Families Working Together to Safeguard Children March 2010 which sets out how organisations and individuals should work together to save and promote the welfare of children and young people in accordance with the Children Act 1989 and the Children Act 2004 ( (DCSF, March 2010) and to identify placements for children being accommodated under various sections of the Children Act 1989. While on placement I shadowed a social worker involved in supporting 14 yr old Philips foster carers to deal with particular behavioural issues that had led to his placement breaking down. The foster carers have 3 foster children currently in their care, Phillip 14, James 15 and David 16. The 2 foster carers Mike 49 and Jane 46 live in a 4 bedroom house in Hinckley. Philip had left the house and was refusing to return, stating that his foster carers did not like him and that he wanted to live on his own. Bed and breakfast accommodation was arranged for him for a few days while the situation was re-assessed and a meeting with the foster carers arranged. Fundamental to all relationships and particularly the interaction between Philip and his mother, Philip and his foster carers and social worker and foster carers, communication is a central component. Analysing how effective communication plays a vital part in this clients circumstances will form the basis of this discussion. Good communication skills are a principle component of effective social work practice. They include active, attentive and empathetic listening, recognition of verbal and non verbal communication and general formal and informal interview techniques, as Payne has suggested, the application of communication theory gives practical help in controlling and understanding relationships and interactions with clients and a technology of interviewing and interpersonal skills (Payne, 2005, pg 178). Over recent year the children looked after by foster carers have included an increasing proportion of distressed adolescences along with the disruption rate for these placements as being high (Farmer et al 2003). One of the aims of the fostering social worker is to conduct detailed assessments of parenting approaches and strategies used by the foster carers looking after a teenager in a long term placement and how these strategies can change and develop during the course of the placement. Research has been conducted into fostering task with adolescents by Farmer et al (2004), found that they were concerns about the behaviour and well being of children when they move into a new placements. The findings in this case study highlighted a number of factors that contributed to the breakdown in the relationship with the foster carers and Philip and finally the placement. In this situation I had found out the Philips social worker had not communicated the nature and context of behavioural issues associated with him to the foster carers social worker so that foster carers could have been better informed. Following the placement breakdown the foster carers had reflected on their own lack of knowledge and experience at dealing with young people with behavioural problems had highlighted the need for specific training in this area for foster carers. Part 2 Using the material from part 1, critically analyse the challenges in ensuring good practice in communicating with this service user/s or carer/s What theory underpins your interaction? Modern social work theory incorporates social psychology and social construction theory to understand the way groups in society relate to each other and create and maintain social identities. Social psychology has influenced social work practice specifically with concepts from role theory and communication theory. Role theory offers a viewpoint in sociology and also within social psychology that includes most of everyday activities to be the acted out of socially defined categories such as mother, supervisor, and lecturer. Each defining social role comes with a set of rights, duties, expectations, norms and behaviour a person has to be able to fulfill. Communication theory uses a range of concepts from the scientific to the humanistic, to help us understand how people conduct themselves in creating, exchanging and interpreting messages (Farrell, 1987). These concepts help us to understand patterns of language and identify how people construct their social world.helping them to recon struct the world by using language differently to identify possibilities for change (Payne, 2005, pg 161). Communication theory is concerned with a range of ideas that can explain how individuals, groups and organisations communicate with each other. Linguistically, in the form of the spoken and written word and other mediums, and non verbal forms, such as body language and the way we speak, including tone, pitch, intonation and speed. Communication is more than the mere transmission of facts, as has been suggested information might be facts, or other things that might be learned, such as emotions, memories, bodily sensations or an idea about how someone feels about you (Payne, 2005, pg 171 or 178) and furthermore that language informs the way we think, the way we experience, and the way we interact with each other. Language provides the basis of community, but also the grounds for division (Thompson 2003:36) This suggests that communication networks are inextricably linked to social identity, ethnicity, culture and class. As Payne suggests, networks of communication build up and how we communicate and with whom, becomes part of our culture and social relations, for example, ethnic and class division are marked by separation in communication networks and patterns of communication often express power, domination and subordination. Communication may, therefore, help us to identify oppression and inequality (Payne, 2005, pg 171). If we use language, along with the capacity to communicate, to form our lives and to relate to others, then social workers need to be sensitively aware how their choice of words and mode of communication in intensely personal and emotional charged situations, can increase and decrease oppression in their interactions with young people. For example, use of professional jargon without explanation may alienate a client by creating a language barrier between social work er and the service user or carer. Where a child is suspected of being in need of protection the social worker must balance the needs of the young persons safety along with the potential of breaking up the family. The social worker that I shadowed believed that the needs of young people in foster care could be met through meaningful, consistent and positive relationships with the foster carer whilst on the other hand you have child care policy which is primarily about safeguarding, outcomes and accountability. A crucial time for young people spans 12-19 years, this is when they ask themselves: Who am I? Where do I want to be? During this period they are also concerned with how they appear to others and what groups and networks they identify with. Erikson terms this psychosocial stage as the Identity versus Role Confusion period (Beckett, 2002 ). Attachment theory Attachment theory offers an understanding of personality development and behaviour in close relationships and provides an account of the difference in peoples emotional and relationship styles. (Howe, 2000).  John Bowlby is considered to the psychiatrist that developed the attachment theory. Bolwby suggests that when children are separated from their parents or care giver they suffer loss because of the attachment between them. I can see how Philip may have felt when he thought the he had to leave his home for a second time having already lost the home of his birth mother, it is thought by the social worker and the foster carers that one of the reason that Philip does not want to return is because he does not want to suffer loss again. This has had an obvious affect of Philips behaviour, the tenets of this theory is that close relationships or attachments have a direct effect on the emotional and social development across a lifespan (Howe 2000). Avoidant Attachments Howe (2009) describes avoidant attachments as children and young people whom display avoidant attachments as having parent(s) that are either indifferent whom have their own trauma going on or are emotionally rigid or completely rejecting of their childs needs. Although parents will react well when their child is happy and content that soon changes when the child needs change for instance when their child is in distress and is need of comfort. Howe suggest that attempts at intimacy only seem to increase parental distance, even rebuff, this communicating to the child that they are not wanted. Attachment to home and a safe place is a primary ways in which people preserve self-identity. the way in which people identify and become attached to places, buildings, objects, and how this attachment can contribute to personal well-being or how we feel about ourselves (Low et al 1992). To look at why these places, building and objects become important provides us with insight into what happens when people have to move and the dilemmas that they may face. Attachment is an emotional relationship that provides reliability, continuity, care and comfort. John Bowlby writes in his research relating to the concept of attachment, describing it as a lasting psychological connectedness between human beings (Bowlby, 1969, p. 194). Bowlby held the psychoanalytic view that early years experiences of a child has an important propensity toward development and behaviour later in life, most attachment styles are formed in the early years of childhood developed through the relationship with the care -giver. Mary Ainsworth during the 1970s built on the work of Bowlbys work in her study called Strange situations which looked at children where they were left alone for a short period of time then quickly comforted by the care giver/mother (Ainsworth, 1978). These help her to formulate the attachment classification system, which examine specific differences in a childs use of attachment figures as a constant and reliable base from which they can then explore the environment. Change requires personal adjustment, and some change can be more stressful than others. When facing a move fears of adjustment and a change in familiar environment and living conditions can be seen as a major problem for young people. Philip was reluctant to move out of the area that he lived at with his foster carers, he felt that if he had to move to supported lodging that it would be in an are where he has had problems in the past. Care Management involves assessing needs and keeping a watchful eye over a number of services that are provided by workers other than the social worker, the role of care manager is not new to social work and has existed for many years, historically the social worker would arrange a package of care, seek the views of the service user, engage with other professionals when collecting information relevant to the care package following that there would be an assessment then the social worker would engage appropriate services that met the need of the service user. Discrimination ,Inequality and oppression, Separation and Loss Solution focused (brief) theory Solution-Focused Brief Therapy (SFBT)is based on solution-building rather than problem-solving. SFBT explores the here and now and planned aspirations opposed to solving the current problems this method of working with young people can be practiced as well as other interventions. The theoretical underpinnings of solution-focused brief therapy have been developed out of philosophy as well as an appreciation of communicating positive outcomes through a creative process. Primary because the focus of this intervention is on future goals set by the young person, more importantly because with this method of intervention shows that problems are not limited by boundaries therefore neither the social worker (and other professionals) cannot be wrong the tends to lead to agreements being forged. This had been found to help build the relationship with David so that he felt that he was being heard through his verbal and non verbal communication. However whilst there is not a grounded understanding that identify the nature of the problem SFBT it creates problems in being able to measure efficacy. In this instance SFBT was used to build confidence, trust and capacity with David so that he would be prepared for his future with the current foster carers. Task centred practice Task Centred social work provides a clear framework for professional intervention, it deal with current (here and now) problems. It focuses on the problem and tries to negotiate and agree a method of dealing with the problem by identifying goals and setting timescales. There are 2 primary components of this approach which are Task Crisis intervention theories Outcomes Led Approach Child development Children do not have the same language skills or the emotional development of adults and therefore their attachment anxieties are triggered stopping them expressing themselves verbally and producing dysfunctional or attachment behaviours. Attachment behaviours can include minimising expressions of distress, that is the child knows that when their parent is shouting at them and the child is distressed this results in further parental rejection, so the child learns to minimise expressions of distress. The child acts happy even when frighten. In contrast the child express graet distress, especially when a parent is about to leave a type of attention seeking behaviour is communicating but not saying verbally show me you love me. Parenting a teenager in foster care can be vastly different from the ordinary parenting a birth child that is now a teenager. With the foster child there need to be a recognition and understanding of the young person background along with any previous placement breakdowns whether there are any disturbed and difficult behaviours. Foster carers must assist in adjusting the young persons defence mechanisms, developing attachments with the foster family whilst wherever possible maintaining links with the birth family. The foster carers felt that due to a recent argument with Philips birth mother he felt that no one liked him as his birth mother had chastised him for his language toward her. What skills are necessary? Report writing in accordance to the BAAF standards, work load and time management. Correspondence and record keeping Empathy is a dominant concept within social work. Recieving empathy enhances a clients feeling of self worth by communicating to them that they are understandable and are worth understanding. A social workers verbal and non verbal responses are crucial to communicating to the client they are being understood and entails skills to filter out and feedback themes and core messages in the client communication( ) Communications skills are essential in effectictive social work practice throughout the stages of assessment, planning, intervention and review. Questioning skills need to be employed to gain greater clarification concerning extremely personal issues and to constructively challemge client to recognised their responsibilities. For example, in the assessment process the accuracy of information is vital. However, the nature of this information is often sensitive and loaded with emotion and feeling from the past. If foster carers and young people are able to share this type of information they need to be convinced that there are being understood. What knowledge is required? In my interaction with service users and specifically in this case service providers (foster carers) human development theory influences my approach and form of communication. What techniques are appropriate? Interview formal and informal Assessment Reflection From my learning perspective, this case study highlights the complexities associated with working with children with behavioural issues. It was an opportunity to examine how social work can and does address thiese issues through the legislative and policy frameworks, along with our own knowledge and experience as well as the values and ethics set out in the National Occupational Standards. Your analysis should also include reflection on your skills and learning needs (500 words including 500 word description of an interaction with a service user) References Department of Children, Schools and Families (2010) Working Together to Safeguard Children: A Guide to Interagency Working ToSafeguard and Promote the Welfare of Children Nottingham: DCSF Publications. Thompson, N. (2003) Communication and Language: A Handbook of Theory and Practice. Basingstoke: Palgrave Macmillan. Low, S, Altman, I. (1992) Place attachment: a conceptual inquiry in Altman, I. and Low, S.M. (eds) Place Attachment, New York: Plenum Press. Thompson, N. (2005) Understanding Social Work, Preparation for Practice- Second edition. Basingstoke: Palgrave Macmillan. Department of Health (1991). Care Management and Assessment: a Practioners Guide. London: HMSO. Howe, D. (2000) Attachment Theory. In Davies, M. (ed). The Blackwell Encyclopaedia of Social Work. Oxford: Blackwell (pp 25-27). Howe, D. (1995) Attachment Theory for Social Work Practice. New York: Palgrave. Farmer,E.,Moyes,S.,Lipscombe,J, (2004) Fostering Adolescents Jessica Kingsley: London Farmer,E,. Moyers,M,(2003) Parenting skills adolescents: Skills and starategies, London School for policy Studies, University of Bristol: Bristol Care Management Care management is gathering information and seeking out how needs can be best met whilst enabling the service user to access services required, it also monitors service delivery ensuring that their services are continuing to meet the identified needs. The relationship between social worker and carer is a continually developing one whereby the negotiating with other professionals and giving and receiving information, this is all done in a non judgemental way enabling the carer to also develop their own skills of negotiating. I this case the carer was concerned with achieving a form of agreement or understanding as to the amount of foster children she could have at her home. It is important not to make the carer feel that care management is all about ticking boxes and ensuring that the correct piece of paper have been completed, if this where the case then there would not be the need for social work skills when manage care packages. Characteristics of Attachment Bowlby held that there were four characteristics of attachment: Proximity Maintenance The desire to be near the people we are attached to. Safe Haven Returning to the attachment figure for comfort and safety in the face of a fear or threat. Secure Base The attachment figure acts as a base of security from which the child can explore the surrounding environment. Separation Distress Anxiety that occurs in the absence of the attachment figure. (Bowlby, 1969). Care Management, involves overseeing the provision of a package of care services geared toward maintaining someone in the community who would otherwise need to rely on institutional provision (Thompson 2005 p69). Good care management encompasses a macro overview when completing the assessment, it should be completed in partnership with the service user and family paying regard to the strength and weaknesses as well as their ability to look at their life history and communicate the reason they find themselves in the current situation. Care Management is defined in government guidance as the process of tailoring services to individual needs (DOH, 1991:b).

Core Business Strategy Of Thomas Cook

Core Business Strategy Of Thomas Cook If one looks up the most famous names in travel, he is sure to come across Thomas Cook. 1841 marked the inception of this international travel company. Gradually growing from humble settings Cook came up with one of a kind company dedicated to making the whole world accessible for Britons. Today Thomas Cook is a very big name with several brands under it. It has an airline by the name Thomas Cook Airlines equipped with 44 aircrafts which fly worldwide. It has a variety of financial services as well which includes Thomas Cooks passport and credit card. The current form of Thomas Cook is the result of a merger which took place between Thomas Cook and My Travel. The company is working and controlling all its operations to stay on the top. Thomas cook works in different areas, including UK and Ireland, continental Europe, northern Europe, North America and Germany. The most number of passengers are catered are in Continental Europe and the count reaches up to 7.5 million. Thomas Cook Group has a portfolio full of travel brands that are leading the market currently. Thomas Cook strives hard on offering the most optimum quality products and services to their stakeholder. They never let the shareholder value to decrease. Customers: As all the leading organizations understand the importance of their customers so does Thomas Cook and hence they constantly look for the feedback from their customers once they have availed their services. There are questionnaires and all other sorts of feedback techniques that facilitate the analysis of each individual service that they give. Then accordingly they make the improvements and the changes necessary. Employees: With a very vast experience Thomas Cook is the excelling brand in travel. If you are looking reliability, flexibility and value for money, Thomas Cook is the company you are looking for. What is the factor that makes them unbeatable? It ultimately comes down to the people that work for the organization. Thomas Cook has over 34,000 employees worldwide, and this organization knows how to choose the best and then retain them. Investors: Investors are the one of the main asset that the any organization relishes besides good customers. Thomas Cook has its set of loyal investors and to keep them happy it ensures open communication with all the shareholders. This exchange of concerns is done inside an investor relations framework and is a very structured one so as to leave no room for mistakes. There are formal presentations held to inform them of the financial conditions annually and quarterly, different sorts of trading statement. There are also other more regular meetings between the top management and the investors. The product: If the core product of the company is effective that becomes the foundation for its success. Hence Thomas Cook invests a lot of time and resources to ensure that everything goes right. Making the right product is the main element that adds to the value for customers as well. For this purpose Thomas Cook has made a specialized team which has the sole purpose of assuring the quality and keeping tabs on product performance and keeps all the managers updated with regard to any potential problem. The cardinal measures that the company adopts are Punctuality, ensuring flights are on time. Information handling Taking customer services very seriously so as to minimize the number of complaints The questionnaires filled by customer, getting them catered from a third party. Thomas Cooks Code of Conduct: Thomas cook has a strong set of values. There is a set of five values that all the employees share and it defines what the company stands for and it operates. These five values hold great importance for everyone that works in Thomas Cook because the employees believe that it is their persistence with these values which is causing their maintained success. It also facilitates their effective customer services which of course can make or kill any organization. They have an interesting way of referring to these values. It is said once you follow these values, youll be PROUD to put on your Thomas Cook badge. The five PROUD values are: Pioneering our future; In Thomas Cook the culture that is encouraged is of improvement. Nobody should fear taking on ownership and enhancing every opportunity that is thrown their way. Learning from their past mistakes and making the future most profitable is also one of their virtue. At Thomas Cook employees believe that they cant stay stagnant, they have to keep innovating to stay one stay one step ahead of all the copy cats. Results orientated; The success of any organization or individual as a matter of fact depends upon the achievement of the preset goals and aims. So is the notion embraced by Thomas Cook, it becomes the driving force for attaining their goals, working for betterment and raising the stakes every time. Flexibility is a virtue that is encouraged and taking responsibility is greatly appreciated. Obsessed with customer service: Customer is the king, this rule is incorporated in every companys mission statement. When you are catering to the masses and are depending on them for your revenues, it will be very dumb to not give due importance, respect to them. Thomas cook is always working on making their service better. Their main focus is their customers and hence they take their feedback very seriously, readily solving the problems that the customers come across. Thomas cook tries to ensure such standards of service which will make the customers keep coming back. United as one team; companies who have no harmony get ripped apart in no time. Team has a very significant meaning, Together Everyone Achieves More. At Thomas Cook everyone has clear perspectives on their team work. For them it is about being able to communicate effectively, giving each other the boost as they are moving towards the same goal, respecting each others views and ideas. Jealousy and bullying are the demerits that eat up a progressive organization. Driving robust decisions; one bad decision at the worst time can turn an organization upside down, on the other hand if an astute decision is thought of and is executed at the right time can change the whole situation for the organization for good. For Thomas Cook employees understand they have to be objective, scour all the options and then coming up with the best choice. Picking the most easy and safe option might get you through for some years but in this competitive world one has to constantly be on his toes to sustain. The bigger the risk, the better is the result. Thomas Cook also believes in concepts like Diversity, Equal Employment Opportunity, and protected class and so on so forth. It has worked on a system that assures the efficient inculcation of such norms. In Thomas Cook the range of dimensions making a distinction in people is considered to be an asset. Normally that does not happen. Companies readily fall victim to notions like glass ceiling, glass walls and reverse discrimination. But Thomas Cook endorses and promotes the diversity that its people bring in. To not fall victim to certain discriminatory policies it has adopted a staunch management and efficient policies that would ease and ensure their support for all their employees. Thomas cook acclaims to have treated everyone fairly so far by basing their evaluation on solely individual virtues and capabilities considered against the business needs. They have created in itself an ideal system, and to keep every thing running smooth strict actions are taken against any type of discrimination that arises due to factors like nationality, ethnicity, sexual origin, age, religious beliefs, race color or any sort of physical disability. Not only does Thomas Cook provide equal employment opportunities for everyone but it helps its existing and potential employees in all possible ways. The main asset that they flaunt for Thomas Cook is their hard working employees. Firstly anyone can apply for any job in Thomas Cook if he/she is qualified. There is no discrimination is the recruiting process. Once a candidate is taken aboard he/she is trained for 7 days, polishing their skills and then they are off to work. Once the contract is over, Thomas Cook does not dispose off his loyal employees. They find ways to keep the talent within the organization by changing their positions and other means. Thomas Cook values loyalty by employees and customers. There is a culture of deep trust among all the employees, and this trust is transferred to customer which adds to their loyalty. Privacy policy: In this present era when internet has become equally essential as breathing for us, we dont care what information we are giving up. No matter how personal it is, we think it is not visible by other and even if it is so what. Some websites sell your information to organizations like CSI and so on as well. But we dont realize the price that we pay for all the free information that we are getting with just one click is jeopardizing our identity. For Thomas Cook it is of grave importance that the customers information is not leaked anywhere. One part of their imparted trust is reflected in this privacy policy as well. Also Thomas Cook does not discriminate against ex offenders. If the person comes clean with his crime in earlier stages of the recruitment process, he wont be necessarily barred from working in the organization. Policy Statement on the Recruitment of Ex-Offenders is provided by the company. And the person is then evaluated on the position he is opting for and the nature of the offence he has committed and then coming with the best for the company as well as the candidate. But to be considered the interested candidate should be straight to the company with regard to his crime record. Company has a strict policy of withdrawing any one who tries to hide this fact. At the same time it assures fair treatment to all. Conclusion: Code of conduct helps organizations with their recognition. Every company has it own way of dealing with its code of conduct. Some succeed in finding their and some fail. To conclude it all Thomas Cook has a strong code of conduct. It has some conspicuous set of rules and procedures that it follows. From this persistence the culture that evolves leads to success all the way. The organization works for the benefit of its stakeholders and cherishes the trust, loyalty they get in return. Thomas Cooks Corporate Social Responsibility: CSR is a crucial element for any organization. It augments to the goodwill of the company. The conventional definition of CSR would a type of corporate self initiation inculcated in a business model, but Thomas Cook has its own definition. For them CSR is working towards the goal of curtailing the negative and adding to their positive carbon footprint in reference to social, environmental and the economic factors. This they believe would be able to ensure a pro longed existence of their business and the resources they are dependant on. They have an extensive CSR team, which works around the clock to ensure that they come up with some strategies that facilitate their objective of making a difference in this world. The sustainability team is the one who takes the aim of administrating and conveying the consequences of their social and environmental actions. This is the team that has to incorporate Corporate Social Responsibility into their routine business culture. Thomas Cooks CSR structure: As pressed upon again and again CSR is a very cardinal concern for the board. It is not just a random body put only in papers to gain goodwill. It has a proper structure, a proper committee called Health, safety and environmental committee headed by Roger Burnell, which keeps an eye on all the operating companies. This committee is liable for keeping tabs on the risks related to environment, forming and implying policies as well. There have been many changes in the structure of the organization down the road to ensure effective and efficient administration of health and wellbeing of customer as well as the employees. Thomas Cooks CSR partners: To enhance the efficiency and impact of CSR there are several number of partners that Thomas Cook works with. The travel foundation: Thomas Cook is working with a charity called Travel Foundation to help discover useful ways to build up and put into practice liable travel. This activity is helping Thomas Cook sticking to new responsible policies. Enable holidays: They have been in partnership with Enable Holidays and became the cardinal tour operator to sell holidays to people with impaired mobility. Enable Holidays is an organization which works to facilitate the travel wheelchair user and their surroundings. As Thomas Cook is a pioneer in the travel industry so it is taking this opportunity to help. WRAP: Also in relation with WRAP which helps Thomas Cook with the recycling of paper. Expanding your horizon: Even if the company is working very efficiently on CSR all the goals cannot be achieved without the help from stakeholders. If the company is very staunch with values like CSR it can easily transfer them to customers, employees and suppliers. Sometimes unexpectedly it is these other elements that make the most if the impact. At Thomas Cook much effort is pressed upon updating the employees about CSR, why is it essential for the society and for the business. By making them realize the crucial importance the customers also take part. Thomas Cook also informs them ways of how they can contribute. Also Thomas Cook incorporates supply chain in their CSR as well. For this purpose they work with suppliers to attain the maintenance standards crucial for industrys long lasting success and future. Thomas Cook believes that the social and the environmental impacts are related to the places they serve in and the suppliers that they cater to in those areas. Among these the most important are the ones which make available accommodations. The organization provides the suppliers with all the information needed. It makes sure to impart education on maintenance and endorse their usage of Travelife Sustainability System (one stop online resources for travel businesses. From the very beginning Thomas Cook has been working with FTO to build up a supply chain management scheme that assures the organization that their suppliers are well equipped with good health, safety and environmental standards which are in accordance with companys policies. Conclusion: After all this discussion we reach the conclusion that Corporate Social Responsibility is an element that no organization can afford to ignore. All companies strive hard to enhance their corporate social responsibility teams in order to excel in it. Thomas Cook also realizes the importance of giving something back to the society and the environment. It has taken many steps from its inception and is still working on it. This is a two way thing; on one hand Thomas Cook solves corporate social responsibility issues internally. And on the other hand it depends on collaborations with other companies, fund raisers, charities. Referencing: Thomas Cook official website, 2009. Corporate Social Responsibility Report 2009 [online] (Updated December 2009) Available at: http://production.investis.com/tcg/csr/employees/oview/ [Accessed 10 March, 2011]. Business and Human Rights resource centre, 2009. New adventures in ethical travel (Online) (Updated 25 March, 2011) Available at: http://www.business-humanrights.org/Categories/Individualcompanies/N/NeilsonTravelpartofThomasCook (Accessed on 11 March, 2011)

The World Trade Organization Demonstrations Essay -- Economics Economy

The World Trade Organization Demonstrations Introduction The emerging trend of liberalizing international trade regulations, also known as globalization, has lead to vast changes in distribution of wealth and power throughout the world. As a result, many groups and population segments feel pressured or disadvantaged by the evolving structure of world markets and their effects on labor standards, job availability, environmental standards, etc. Many of these groups, both in the United States and abroad, are leftist-centered groups seeking to peacefully influence or altogether stop the rush to trade liberalization and privatization that is occurring worldwide. Naomi Klein writes: In fact, remarkably few of globalization's fenced-out people turn to violence. Most simply move: from countryside to city, from country to country. And that's when they come face to face with distinctly unvirtual fences, ones made of chain link and razor wire, reinforced with concrete and guarded with machine guns (xxi-xxii). In the United States, such confrontations are usually between a wide variety of anti-globalization activists and agents of social control on the streets of major cities. Perhaps the largest and most important of such clashes occurred between protestors and riot police in downtown Seattle between November 30 and December 3, 1999. At the time, the city was playing host to a major summit of the World Trade Organization (WTO), a corporate-controlled intergovernmental organization "formed in 1995 as a means of developing a worldwide free-market economy" (Verhovek and Kahn 1). In an effort to prevent what they saw as destructive and potentially dangerous developments from taking place, thousands of activists in Seattle succ... ... We Really Shut Down the WTO?" Voices from the WTO. Olympia, WA: E Freidberg, Jill, and Rick Rowley. This is What Democracy Looks Like. Ed. Independent Media Center. Video vols. Seattle, WA: Big Noise Films, 2000. Klein, Naomi. Fences and Windows: Dispatches from the Front Lines of the Globalization Debate. New York: Picador USA, 2002. Nichols, John. "Raising a Ruckus." The Nation. Vol. 269, no. 19 (6 Dec. 1999): 18-19. Sunde, Scott. "Second Straight Night of Confrontations Rocks Capitol Hill." Seattle Post-Intelligencer 2 Dec. 1999, sec A:1. Thomas, Janet. The Battle in Seattle. Golden, Colorado: Fulcrum Publishing, 2000. Verhovek, Sam Howe and Joseph Kahn. "The Battle in Seattle." New York Times Upfront. Vol. 132 no. 9 (3 Jan. 2000): 7. Weissman, Robert. "Democracy is in the Streets." Multinational Monitor Vol. 20, Issue 12 (Dec. 1999): 24-30.

A Hero of Our Time - Gregoriy Pechorin is No Hero Essay examples -- H

A Hero of Our Time  Ã‚  - Gregoriy Pechorin is No Hero Is Pechorin, the protagonist of Mikhail Lermontov's novella A Hero of Our Time an honorable man? Much of Pechorin's behavior proves him to be a cruel and insensitive man, who seems to bring only havoc and destruction to a situation. He is often aggravating, self-serving and insensitive to others. However in other instances, Pechorin proves himself to be the least reprehensible character. He shows himself to be a man with great self knowledge and knowledge of human behavior.   Ã‚  Ã‚   Pechorin can be seen as a dangerous man, who is insensitive and manipulative to others for self-serving reasons to the point of their destruction. Over the course of this book, A Hero of Our Time, Pechorin plays a major role, whether intentionally or recklessly, in the cruel destruction of four secondary characters: Princess Mary, Grushnitsky, Bela and Maxim Maximych.   Ã‚  Ã‚   Pechorin finds entertainment in playing with people's lives and emotions. Princess Mary, the young beautiful and slightly pompous Moscow princess and Grushnitisky, a young, arrogant, superficial and self-centered cadet, two young people beginning to fall in love, are Pechorin's victims. "The stage is set," Pechorin cries, delighted, to his friend Dr. Werner, "We'll see if we can provide a denouement for this comedy. Evidently fate means to see that I am not bored."(102-103) Envious of their happiness, particularly Grushnitsky's, as well as their utter blindness, Pechorin takes it upon himself to make sure their relationship is obliterated. He uses their individual and human weakness against them.   Ã‚  Ã‚   The most manipulated character of this novel is Princess Mary. The majority of her interactions with Pechorin serve only to... ... be truly blamed for his behavior because he is tormented by eyes that seek truth and purity in a corrupt and deranged society. Pechorin is a man of contradictions, for he writes honestly to himself, "I was born with a passion for contradiction. My whole life has been nothing but a series of dismal, unsuccessful attempts to go against heart or reason." (98)   Ã‚  Ã‚   Pechorin is a contradiction within himself. He is a disturbing and dangerous character masked behind the innocent facade of a beautiful and heroic young man. His redeeming quality is that he understands this about himself. However it isn't enough.    Works Cited and Consulted Brown, William Edward. ed. Critical Essays on Mikhail Lermontov. Boston: G. K. Hall & Co., 1997. Lermontov, Mikhail. A Hero of Our Time. Ed. Neil Cornwall. Trans. Martin Parker. Rutland, Vermont: Charles E. Tuttle, 1995.

Hypodermic needle Essay

Preface As I sat down to think about this research paper I thought about chocolate and all the things I could write about and they all seem to be the same thing. Where chocolate came from, and how it was made as well as how do you cook with it and even some chocolate recipes. I wanted to do something that I thought had never been done before, be original I hope that this is something that you haven’t seen before in a research paper. Introduction Chocolate can be constructed in many different ways. Besides of using it in sculpting and shaping, it can be imprinted with patterns and cut into shapes for cake decoration. But in today’s world many invention has taken place in the chocolate industry over the past few years. Here are some of the new ways that chocolate is being use in technology. 1. The Chocolate Whiff David Edwards a Harvard professor has patented a new way to consume chocolate: called Le Whif it is made up of a tube that sprays a mist of chocolate. It delivers one kilocalorie (calorie) per spray; this invention gives the healthy-conscious a way to satisfy their chocolate cravings without the gilt. 2. A Chocolate Printer At Cornell University a scientist has created a 3-Demintional food printer that can print using hypodermic needles filled with chocolate. The printer not only can do chocolate, but also any edible ingredient that can be put in liquid form. The needles act in combination with computer to create layers which slowly become a 3-Demintional object. 3. Chocolate meets Fashion Because of its molding capabilities chocolate Stacey Van Waldick of Promise Me Chocolates a chocolate company in New York has created chocolate gems, rings and pendants for party favor wedding and special occasion, while one a year New York City presents a Fashion show called â€Å" The Chocolate Show† where all the clothing are made up of chocolate. 4. The Chocolate that is a Vitamin Every body knows about how eating chocolate is supposed to release endorphin to the brain which helps to release stress. But now there is a company in Northern California that has begun to put polyunsaturated acids like omega-three as well as immune booster in chocolate. This will help to increase the health benefits of eating chocolate. 5. Chocolate that you can listen to. I know what you are thinking but the answers in â€Å"No† chocolate can’t speak, but Ben Milne a baker from Scotland was try to find a way to help his friends promote their album when he decided to put the band’s music on a chocolate record, after that made a playable chocolate CD. Now that is the real meaning of â€Å"the sweet sound of music†. 6. No-melting chocolate The melting point of chocolate is between 86 °-90 ° right? Wrong because there is a company in Ireland that has the patent to what is said to be the world’s first chocolate that does not melt. The clam is that chocolate has oils in it that makes it bendable and resistant to heat. The Play-dough like chocolate can easily be used by pastry chiefs, comes in three different varieties milk white and dark and, and it is totally digestible. 7. Technology meets chocolate Based out of San Francisco California TCHO (Technology+Chocolate) is an up and company that produces chocolate with an different flare Timothy Childs founder was an NASA software programmer who decided to strike out on his on with a vision to make chocolate from scratch and in doing so here created what he calls the TCHO dark chocolate flavor wheel which consists of flavors like chocolately, citrus, nutty, earthy, fruity and floral. Childs also invented an iphone app that he can log on to and control his flavor lab by remote he can control time, temperature and shut the machines off and on. Conclusion With technology changing by the day the thought of what can be done with chocolate is now unlimited. Where is chocolate going â€Å"The World will never know? † Bibiliograpy â€Å"Apple – IPhone in Business – Profiles – TCHO Chocolate. † Apple – IPhone in Business – Profiles – TCHO Chocolate.N. p. , n. d. Web. 30 Nov. 2012. . â€Å"Chocolate and Technology Deliciously Mix in California. † Fox News. FOX News Network, 17 July 2012. Web. 30 Nov. 2012. . â€Å"5 Surprising Chocolate Innovations. † Menuism Dining Blog RSS. N. p. , n. d. Web. 30 Nov. 2012. . N. p. , n. d. Web.

Mobile Phone Disadvantage

Mobile phones are an invention of this current century that many people never believed would come to be the technological sensation that it has become today. If you only look back a few years, a mobile phone was actually considered a luxury and not the necessity that it has come to be. It was certainly not affordable by everyone. And then suddenly out of nowhere almost everyone has a mobile phone and not many can imagine a life without it. It seems that everyone is carrying a cell phone, no matter who you are, your age, student, businessman and we have become a nation and world of cell phone addicts. It is for a fact that having a mobile phone now a days is a sort of a necessity and it is an inevitable truth that mobile industry is taking everyone by a storm. From the very basic thing of making a call to texting, and now internet access for just a touch of your finger tips. Regardless any negative issue mobile phone had given a very big impact to this generation to improve everything. Do you have one of these? or do you know somebody who enjoys having such stuff? I do have one of those too and I wont deny the fact that I enjoys using them. There are a lot of advantages and dis advantages of using this kind of device. It is actually depend on the user itself weather he or she want to use it properly and make their life easier or the other way round which mean to use this helpful device for a negative purposes. In here there are some advantages which is coming from mobile phone that really help human for their daily business. Moreover a negative aspect also must be highlighted to ensure that all the mobile phone users will aware that this such a small device can drive them to a disaster. Emergencies As we are aware that mobile phone can be use any time, any where by clicking a few button it can be connected to a person that we want to. For example, If we are suddenly involved in an emergency of some type, which is very hard for us to find a public phone or go to somewhere for a help, by having this kind of devices we have almost immediate access to emergency services such as the police, fire or medical services. If there is a dangerous person on the loose in any certain neighbourhood law enforcement can contact each of us with instructions on what to do to stay safe. Information involving an Amber Alert or weather alerts can be almost instantly spread community or state-wide. In a certain kind of emergency which people need some evidence to prove, they can just take or record the situation through their mobile phone and keep it inside a memory or the more advance method the user can just upload online through any channel on internet. Here we can see how effective this technology which can update an instant info without any restriction. Therefore it can prove mobile phone can be use to avoid crime, to help people in emergency and perhaps it can help your self whenever you need it. Wireless Communications As far as we are concern mobile phone can keep a lot of data in it, which mean we can keep our contact, picture, song, video and etc. With this kind of ability it prove how powerful this device which mean by a single click it will show our family contact, it shows our friend contact and by a single click it can show your picture which can remind you on your family friends and those you know. In here it prove that We have the ability to stay in touch with our families and closest friends at all times through wireless texting, email and actually talking to each other. Moreover this time the technology is improve more advance which you can straight away make a video contact live on the phone. Even the distance is far, it will not isolate you and it will help human to keep in touch to any one that we want to. Not only use for those that we know, mobile phone is very useful for those who are running a business and highly important for education. In some cases, this could be also a disadvantage but for now it will be listed as an advantage. Safety Feature For those who live alone, or the elderly or disabled it is almost a safety feature as these people can be checked on during the day by family or neighbors. Or if they have an emergency they can immediately get help. By carrying this small communication device with them there are no more reasons to be stuck after a fall lying on the floor with no help insight. Families of these same people do not have to have someone with them all the time anymore as it often was in the past. But just as it is with everything else in life, with the advantages come the disadvantages. For every one advantage there are several disadvantages. Driving and Cell Phones Cell phones have become a bit of a hazard when in the car. Text messaging and answering or making a call with the phone while driving have already killed many people due to car accidents. In fact some states have passed laws against texting or using a cell phone while driving. There are devices where the phone can be hooked up to the car's sound system so when the phone rings you can touch a button on the steering wheel and the call will go through the car sound system allowing you to communicate while still having your eyes on the road. Health Hazard There have been more incidents of cancer of the brain since the use of cell phones have become so wide-spread but health officials are not sure if this is due to cell phone use. The phone does omit some very low, non-toxic levels of radiation so it would be a reasonable deduction that those who are heavy cell phone users could develop some health effects. Stress Level For some people, perhaps more than we realize, constantly being connected to a ringing phone can be quite stressful. As long as that cell phone is with us, we can never have any time alone and that time of calm is necessary to unwind sometimes. So, as with everything new there are advantages and disadvantages of having a mobile phone. Just as everything in life – every new technology brings advantages and disadvantages. And this is certainly true of mobile phones.