Marketing Concepts to Increase Continuous Sales and Profit Research Paper

Marketing Concepts to Increase Continuous Sales and Profit - Research Paper Example The research paper "Marketing Concepts to Increase Continuous Sales and Profit" talks about the online shopping which is taking a giant leap facilitating the shoppers to shop from home. Consumer online shopping revenues are predicted to increase from nearly $15 billion in 2000 to $35.3 billion in 2002 and poses a serious challenge to brick and mortar retail industry. After a careful review of the online store, it was revealed that store offered products associated with women and hence it was necessary to throng the sites with women visitors by learning their behavior and implementing the same of the website. While formulating the best strategy, it was deemed fit to provide a unique shopping experience to the shoppers and visitors by providing them the interface to use, buy and send virtual goods and develop an application to integrate with Facebook, by awarding Facebook credits on every purchase of virtual goods as well as real goods. â€Å"Virtual† is the word that is hitting the online entrepreneurs and they are using it in their business strategy to provide unique surfing on the website. Most of the social gaming websites, social networking sites are using virtual goods as a medium to earn revenue as well offer their product in a virtual form which can be purchased, used and can be sent as a gift to their friends and relatives. The popularity of virtual goods is increasing as international sales of virtual goods have outpaced the US with $3.5 billion to $4 billion sales in 2009.